Hyundai: Website
“How might we streamline the experience for customers exploring vehicles so that they can easily find the right vehicle?”
My Role: Associate UX Director
Approach
After a series of stakeholder interviews and sessions to understand the design problems and existing barriers of the current experience we began sketching sessions to illustrate possible solutions. In parallel, in order to understand the complexity of various vehicle configurations and outcomes as a customer, we explored the current content models and iterated on a more streamlined taxonomy and flow.
Using inputs from sessions, multidisciplinary internal team and client feedback, we created wireframes, prototypes, and content plans that illustrated the full experience of the new responsive website.
Outcome
Fully responsive website designs that allowed customers to easily explore and configure a vehicle of their choice and start the process of purchasing or setting up a test drive.