Longo’s: Website
“How might we update our online grocery experience in order to celebrate passion for food over products and inspire customers to get creative with meals?”
My Role: UX Lead
Approach
Starting with discovery by reviewing existing persona and strategy documentation, we then created flows and architecture diagrams to explore and develop the structure for the new site and app. Working with a team of ux and visual designers we did internal sketching sessions and fine tuned ideas into wireframes and design layouts.
We then set up in person moderated sessions using paper prototypes to test our designs with actual customers in a store environment. After completing iterations we then tested digital prototypes using unmoderated remote sessions to identify any barriers to usability and finalize the designs.
Outcome
Customer validated responsive website and app designs that allowed customers to explore recipes, book cooking classes and find inspiration around different food items.